To each their own

This Sunday, the people of Finland are electing a new parliament. As opposed to France or the USA, Finns will vote for individuals - as opposed to a candidate pre-selected by the party. If a candidate wants to make the cut, personal branding and communication play a significant role. The sample above shows different strategies. Sunday evening, we'll know which ones worked.

--Update--
Apparently Bob Helsinki did very well since Kokoomus won.

Technorati: branding, finland