Nokia Design In&Out Speaker Series - Simsarian/Fulton-Suri

A couple weeks ago, we had the pleasure to listen to Jane Fulton-Suri (Human Factors) and Kristian Simsarian (Software Experiences) from Ideo as part of our Nokia Design In&Out Speaker Series.

Kristian discussed the challenges of communicating and "selling" a design vision while Jane talked about Thoughtless Acts and 5 related thoughts.
1) Informed Intuition - not just the process but intuitive people with point of view.
2) Human Centeredness - not just consumers but other people within the business ecology.
3) Sustainability - not just materials and processes but also behaviors and meanings.
4) Cultural context - not just the prevailing tradition but embracing other influences.
5) Co-creativity - not just consumers of design but participants in creating it.

Time to act.

Technorati: design, ideo, in&out, losangeles, Nokia