Appearances

After 5 years in Finland, I am pretty used to choose products based on brands, packaging and common consensus. Today was my first trip to the supermarket in LA, and amongst other things, I had to buy laundry detergent. This is the selection that was offered to me. All these bright colours, tacky slogans e.g. wash whiter than white, whiten the white and brighten colours, etc made me really really suspicious.

Being a designer (strikes the pose), most of my clothes are black; and I am quite concerned with fading colours. After a few minutes it was obvious all these products do wash very well, but do they convey respect of colours, softness, eco-friendly? I ended up buying a white/blue detergent. I have no idea if it is the best one, but at least I trust the product enough just because of its packaging. Form over function.

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